We’re thrilled to be launching our new No Bits Seeded White loaf. Launching in Waitrose, today!

The same tasty bread you love, packed with nutrients, source of fibre and protein – but a smooth, soft texture the everyone will enjoy. Goodbye ‘I don’t like these bits’, hello peaceful family meals with delicious tasting bread!

We understand the sacrifices parents make to keep the whole family happy when it comes to meal times and food choices. We’ve got your back, compromise shouldn’t mean sacrifice. The finely milled grains and seeds in our No Bits Seeded White loaf enables you to take back a bit of what you love – the same great nutty taste whilst maintaining all the nutritional benefits without ‘the bits’.

Nutrition First

Nutrition is at the heart of what we do – after all our founder was a nutritionist. When it comes to providing for your family we know how important it is to ensure every meal provides vitamins and minerals for your loved ones. Our new loaf is jam packed with sneakily hidden nutritional gems such as Golden Linseeds and Buckwheat. As well as being free of any added sugar, our bread is also free of palm oil and artificial preservatives, the white loaf gains healthy points!

We Need YOU!

A Crowd-Sourced Launch Campaign

Full transparency, it’s been a very bizarre few months, as we are all fully aware. A global pandemic with lockdown restrictions was certainly not what we envisaged when we planned to launch our brand new product. Social distancing restrictions have certainly placed some obstacles in our way when compiling a campaign. That’s where we need your help!

We want to offer you the chance to have a starring role in our launch campaign and to help us get the message about our new No Bits Seeded White Loaf out there.

Our new No Bits Seeded White loaf is all about making family life easier, creating meals that everyone can enjoy and getting inspired by your food together. We’re sure many of you will agree, that mealtimes have been one of the most fun – and sometimes one of the most challenging – daily activities in lockdown life.

So, we’d love your help! We want to offer you the chance to have a starring role in our launch campaign and to help us get the message about our new No Bits Seeded White Loaf out there. We’re asking our Facebook and Instagram followers to get involved and share your photos, drawings, videos, animations or recipes via our dedicated hashtag #VogelsNeedsYou. There are two Vogel’s hampers up for grabs which will be awarded to the winning entries. Don’t forget to follow us and tag us in your posts too, so we can find you!

We’re looking for anything from delicious recipe ideas to videos of family madness at dinner time, and from getting creative with the kids to some bread art – there are plenty of faces and shapes a simple slice of bread can transform into. Essentially, it’s anything that showcases how you and your family come together over food during this time – warts and all!

So grab your new favourite bread from Waitrose, and get those creative juices flowing. We can’t wait to see your creations.

The competition closes 17th July  where two winners picked at random, good luck!

For more information head here

#VogelsBreadUK