Our new No Bits Seeded White loaf is all about making family life easier and creating meals everyone can enjoy. So what better way to celebrate our new loaf than to share the fun real families are having at home as you concoct creations with our bread?!

We Need Your Help

Full transparency, it’s been a very bizarre few months, as we are all fully aware. A global pandemic with lockdown restrictions was certainly not what we envisaged when we planned to launch our brand new product. Social distancing restrictions have certainly placed some obstacles in our way when compiling a campaign.

Get Involved

So, we’d love your help! We want to offer you the chance to have a starring role in our launch campaign and to help us get the message about our new No Bits Seeded White Loaf out there. We’re asking our Facebook and Instagram followers to get involved and share your photos, drawings, videos, animations or recipes via our dedicated hashtag #VogelsNeedsYou. There are two Vogel’s hampers up for grabs which will be awarded to the winning entries. Don’t forget to follow us and tag us in your posts too, so we can find you!

We’re looking for anything from delicious recipe ideas to videos of family madness at dinner time, and from getting creative with the kids to some bread art – there’s plenty of faces and shapes a simple slice of bread can transform into. Anything that showcases how you and your family come together over food during this time – warts and all!
So grab your new favourite bread from Waitrose, and get those creative juices flowing. We can’t wait to see your creations.

The competition closes 17th July  where two winners picked at random, good luck!

For more info on the competition and T’s and C’s, head here