Our original glorious grains recipe dates back to 1954

We make it properly, as with all our breads, with no emulsifiers, artificial preservatives or raising agents. There’s less flour and more seeds than your average bread, making our mixture more refined to the touch. As a consequence, our slices are smaller than those in an average loaf, but none-the-less, crammed to bursting with goodness. Proof that good things really do come in small packages!

Meet Alfred Vogel

The best quality of life could be achieved by maintaining a well-balanced diet of wholesome natural foods.

Alfred Vogel  Since 1954

Meet Alfred Vogel, the founding father of our ‘Keep Exploring’ ethos.

Throughout his long and healthy life, Alfred Vogel never lost his endless curiosity for all things natural, delicious and life-enhancing. Growing up in the mountains of Switzerland, he knew that health, taste and happiness were intimately linked. He discovered new plants and ingredients (like the Echinacea the Sioux Native Americans introduced him to) and created recipes such as our Original Glorious Grains loaf. We’re enjoying catching up with what Alfred instinctively knew all along: that nature creates the prefect balance of taste and nutrition.

Alfred Vogel left us his ‘Guiding Principles’. Deceptively simple morsels of wisdom, they seem to have stood the test of time! Eat well, keep exploring and enjoy all that nature has to offer.


Eat slowly and chew well.

Eat light meals in the evening.


Food should be fresh

and well prepared.


Get in to the habit of going for a walk after meals.

This is good for respiration and digestion.


Eat in moderation.


Live in harmony with nature.


Responsibility for our wellbeing lies in our own hands.

Follow nature's example and try to find a balance between tension and relaxation and activity and rest.


In all your striving let love be your guide.

It is the greatest power in the universe.


Make lots of delicious toast from slices of my bread*

*OK - we made this one up. But we bet Alfred would have agreed.

Learn More