Making everyday a healthy eating day since 1954
We make it easy for you to incorporate essential nutrition into your everyday life. Our bread is packed full of goodness, making this everyday ingredient the basis to lots of delicious, nutritious and easy meals. When you start with nature’s best ingredients, as Alfred Vogel believed, you can’t help but create the most wholesome, tasty bread.
Our bakers’ skills, added to Alfred’s guiding principles, result in less flour and more seeds in every generous slice. Whether you toast, spread or sandwich your Vogel’s, you’ll enjoy a soft, satisfying texture and all the flavour of crunchy, nutritious seeds.
Meet Alfred Vogel
The best quality of life could be achieved by maintaining a well-balanced diet of wholesome natural foods.
Meet Alfred Vogel, he believed the most mouth-watering tastes and exceptional nutrition come from the very best ingredients nature provides.
Throughout his long and healthy life, Alfred Vogel never lost his endless curiosity for all things natural, delicious and life-enhancing. Growing up in the mountains of Switzerland, he knew that health, taste and happiness were intimately linked. He discovered new plants and ingredients (like the Echinacea the Sioux Native Americans introduced him to) and created recipes such as our Glorious Original Mixed Grain loaf. We’re enjoying catching up with what Alfred instinctively knew all along: that nature creates the perfect balance of taste and nutrition.
He left us his ‘Guiding Principles’, deceptively simple morsels of wisdom that seem to have stood the test of time!